The outsiders trusted by insiders when it matters.
Stepchild helps ambitious brands — and the people inside them — cut through the noise with sharp strategy, smarter media, and performance systems that actually work.
The Company We’re Keeping
What We Do
Growth & Brand Strategy
We help brands at key inflection points get clear on what to say, who to say it to, and where to show up. From brand strategy to go-to-market planning, we bring sharp thinking and seasoned outside perspective.
Audience & Market Research
From message testing to segmentation studies, we run smart, focused research that helps brands understand how people actually think, buy, and behave — not how they say they do.
Media Planning & Buying
We plan and buy media across every channel - from paid social to OOH to real-world activations - through a trusted network of specialists. You get reach, speed, and clarity without the bloat.
Measurement & Learning Loops
We make your marketing data make sense - from web to CRM, sales, paid ads, 3P and beyond. We fix conversion tracking, align performance metrics, and build reporting loops that actually drive decisions.